JoSephine is a Spanish brand created by us: María and Mila.
From my summers in Biarritz I remember with particular nostalgia the elegant and sophisticated lifestyle. I don't know if it was the air of the Atlantic Coast that sparked my interest in timeless looks inspired by the sun and the blue of the sea from a very young age.
My mother María José, known to her relatives as Josefina, taught me throughout her life the importance of moments. And also of constancy. He had very good taste, and he reflected it not only in his way of dressing but also in how he decorated our house. His style was characterized by plenty of china for Sundays and iconic tablecloths full of floral prints during the week.
I owe everything I know to her.
When you spend the summers in Cádiz it is impossible not to be dazzled by its corners full of light and sunsets that seem like something out of a novel. Since I was a child I was inspired by the beauty of the Andalusian patios, and why not? There is so much charm in its tiles and large windows, those that give way to light.
I did not know my grandmother María José, but my relatives assure me that I inherited from her the daring and the passion to live. Her stage name was Josephine, and it suited her very well because of her bold and courageous way of living life. Very advanced for its time, that without a doubt.
JoSephine is born in honor of two very important people in our lives and remembers each of the unforgettable memories of our childhood. Those that remain in the depths of our being and are full of nostalgia, joy and small details that make a difference in our lives.
Through JoSephine we seek to convey a timeless philosophy and lifestyle, led by a woman full of beauty, vitality and passion to pursue her dreams. A woman who lets herself be carried away by her busy lifestyle, but does not change anything for a weekend of disconnection in the countryside.
Timeless beauty is reflected through unique garments in quality materials with national production whenever possible (Spain and Portugal), always at the hands of carefully selected manufacturers and artisans to make hand-woven and hand-embroidered garments.
80% of our partners and collaborators are women. We support women in their work facet in all aspects of our organization and supply chain. We are very proud to have all our extraordinary professionals.
We value craftsmanship and tradition behind fashion and strive to embody this in garments for a contemporary woman, perfect for modern day life.
JoSephine is timeless beauty reflected through unique garments that will last sustainably over time.